May 13, 2024 Personalization Unlocking Success: The Power of eCommerce Personalization Today We explore the pivotal role of eCommerce personalization in enhancing the online shopping experience. The essay defines eCommerce personalization, its benefits,, and provides practical insights into implementation strategies. Overall, it serves as a concise guide for businesses aiming to optimize their eCommerce operations through tailored customer experiences. by Bryan Teo
May 8, 2024 Analytics Feature Highlight: Custom Success Message We explore the impact of Fairing's Custom Success Message feature, specifically focusing on its role in strengthening brand-consumer relationships and improving key business metrics such as customer retention rates, recurring revenue, and lifetime value. Additionally, the essay provides use-case scenarios illustrating how merchants can utilize custom success messages. by Bryan Teo
May 6, 2024 Attribution HDYHAU Answer Options: Why eCommerce Brands Use What They Use Discover how your business can tailor answer options for maximum impact in your "How Did You Hear About Us?" (HDYHAU) surveys. Explore the significance of HDYHAU options like Social Media, Word of Mouth, Search Engine, Podcast, and Others, and learn how to leverage features like Response Clarification for deeper data collection. by Bryan Teo
May 2, 2024 Conversion Rate Optimization [UPDATED for 2024] 8 Best Post-Purchase Survey Questions For Conversion Rate Optimization (CRO) With Examples Discover how to empower your brand’s conversion rate optimization (CRO) by leveraging real-time consumer insights. Learn how to boost UX, refine SEO, and expand product offerings. by Micah Elerson
May 1, 2024 Analytics Feature Highlight: Live Feed Fairing's 'Live Feed' feature provides real-time insights into consumer responses to attribution surveys. Users will be ablt to perform agile decision-making and hence enhance customer experience. by Bryan Teo
April 29, 2024 Zero Party Data How Your eCommerce Platforms Enable Data Analysis on Their Sites Unearth how eCommerce platforms facilitate data analysis. From Shopify's robust analytics dashboards to Woocommerce's customizable reports, unlock the power of data-driven decision-making for your online business. by Bryan Teo
April 24, 2024 Analytics Feature Highlight: Revenue Extrapolation Discover Revenue Extrapolation, a tool for accurately projecting revenue based on existing data. Learn how to mitigate non-response bias and improve data analysis with this feature. by Bryan Teo
April 22, 2024 Attribution Setting up HDYHAU Attribution Surveys for Your Online Business Learn how to effectively implement "How Did You Hear About Us" (HDYHAU) surveys and explore various methods you can explore to collect valuable data. Discover step-by-step integration guides for platforms like Shopify and WooCommerce, and leverage features like Fairing's Question Stream and Question Bank to craft comprehensive surveys. by Bryan Teo
April 18, 2024 Analytics Feature Highlight: NPS Analytics This essay introduces Fairing's NPS Analytics feature, explains the concept of Net Promoter Score (NPS) and its importance in business growth. Additionally, it outlines how Fairing facilitates NPS calculation and analysis through features like clear dashboard displays and time series tracking. by Bryan Teo
April 15, 2024 Zero Party Data 8 Best Ways to Collect Zero-Party Data Discover the 8 best ways to collect Zero-Party Data in eCommerce. From interactive quizzes to loyalty programs, unlock valuable insights for your business growth. by Bryan Teo
April 10, 2024 Analytics Feature Highlight: Time Series Analytics Explore Fairing's Time Series Analytics feature, designed to track your business progress over time with ease. From monitoring marketing channels to analyzing market positioning and Net Promoter Score (NPS), discover how Time Series Analytics empowers businesses to make data-driven decisions. by Bryan Teo
April 8, 2024 Attribution Attribution: Fairing's All-In-One Glossary Discover Fairing's comprehensive glossary covering essential terms in attribution for Direct-to-Consumer, B2B SaaS, and Mobile Applications. by Bryan Teo
April 4, 2024 Integrations The State of Shopify Extensions in 2024 Discover the evolution of Shopify Extensions in 2024, transforming the checkout experience for merchants and developers alike. Explore the enhanced security, customization options, and expanded touch points, ushering in a new era of seamless e-commerce integration. by Bryan Teo
April 1, 2024 Attribution Elevating your eCommerce Business with How Did You Hear About Us Discover how How Did You Hear About Us (HDYHAU) surveys have revolutionized eCommerce data analysis, offering qualitative insights that complement quantitative metrics. Learn how these insights enhance attribution models, optimize marketing strategies, and drive long-term success through real-life examples. by Bryan Teo
March 27, 2024 Integrations Feature Highlight: Scheduling Survey Results to Google Sheets Explore the significance of scheduling survey results to Google Sheets. In the data-driven world of eCommerce, enhancing efficiency, providing quick insights, and automating data analysis processes are vital for better decision-making. by Bryan Teo
March 25, 2024 Zero Party Data The Importance of Zero-Party Data in Today’s Digital Age Explore the significance of Zero-Party Data in the digital era. Learn how it aligns with evolving privacy regulations and empowers businesses to navigate data privacy and consent effectively. by Bryan Teo
March 21, 2024 Attribution The Most Powerful Question in eCommerce: How Did You Hear About Us? In eCommerce, the question 'How Did You Hear About Us?' is pivotal for customer acquisition. Learn more about the digital landscape it thrives in as well as how other businesses utilize it as their weapon to stand out in the industry. by Bryan Teo
March 6, 2024 Attribution Feature Highlight: Ask HDYHAU in Your Customers’ Native Language Fairing's language translation for post-purchase surveys enables higher response rates and improved customer experience in their native language. by Isaac Lee
February 16, 2024 Zero Party Data The 2024 Ecommerce Brand's Guide to Zero-Party Data Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights to get a competitive edge. by Bryan Teo
February 14, 2024 Survey Methodology Fairing's Question Bank: Methodologist-Written, Effective Survey Questions for Ecommerce Unlock ecommerce insights with Fairing's Question Bank. Get access to expert-written survey questions for effective consumer data collection for DTC ecommerce brands. by Matt Bahr
February 7, 2024 Zero Party Data Feature Highlight: Auto Advancing Customer Responses Dive into seamless insights with Fairing's Auto-Advance feature. Smoother surveys, boosted response rates – a streamlined journey through your Question Stream® awaits! by Isaac Lee
January 25, 2024 Company Announcing Fairing’s Partnership with Disco: Get Up to Three Months of Your Fairing Subscription Free! Join us as we celebrate our partnership with Disco, allowing brands to unlock incremental revenue on their order confirmation pages. by Fairing Team
January 9, 2024 Company Fairing’s 2023 in Review Join us as we recap the strides we’ve made to further zero-party customer data as a key data source for over 2500 brands. by Fairing Team
January 8, 2024 Company Fairing Badged as a TikTok Marketing Partner Fairing joins TikTok Marketing Partners, enhancing eCommerce conversions with post-purchase surveys and new Cross-Channel specialization. by Fairing Team
December 15, 2023 Integrations Personalize Yotpo SMS & Email Flows With Fairing Improve Yotpo SMS and Email performance with personalized messages powered by your Fairing response data. by Matt Bahr